It being so close to Christmas and all, I tapped along to the 'Home and Gifts' section. And what do I find? Categories such as 'Wedding', 'Home Acessories', 'Kid's Gifts' and, oh yes, of course...
I'm not often offended, even by titles such as these. I don't agree with them, but I can understand that a lot of people do not have the knowledge of the variety there is in the human race, and how that crosses way over the gender line many many times. I thought that there might be some likelyhood that in the men's gifts, you'd find beard combs and in the 'ladies gifts' (I do not like the word lady at the best of times), you'd find perhaps scented candles because the universe seems to be under the idea that no woman should fart.
But what have we got? Items which even the most sexist of my friends wouldn't consider to even be slightly gendered. Home decorations and jam making sets, do these scream 'woman' to anybody? Owl suitcases? Calendar blocks? What is going on here? Of course we do have scented candles and bracelet jewellery hooks, which I can forgive since it is an incredibly common stereotype that women loved jewellery more than their dignity (that's sarcasm).
Oh apparently the different between the men's and women's "calendar block" is that the men's has a moustache on it. I didn't think the moustache fad that had recently developed was particularly aimed at men. Hells, who doesn't love a "I moustache you a question" t-shirt?!
I know that many online retailers make mistakes of segregating their stock (therefore their consumers) this way, and I apologise now for this being a bit of a whiny blog (especially to Sue Ryder who perhaps may read this - I will take this blog down if I feel it appropriate). So, I've sent Sue Ryder a message via their contact us section, saying this;
"Hi there, I run a website called Ungendered, and I just wanted to send you a short note saying that your new online shop is lovely, and a great way to donate to charity, however, I do not understand the idea behind separating your gifts into "ladies" and "mens" as almost all of the items within these categories imply a stereotypically offensive view on gender. Please consider that perhaps women might want a wooden helicopter? And men also like to make jam? I cannot imagine that it would increase your sales by segregating your stock (and therefore your buyers) this way, and I'm sure it is in your best interest to increase the amount of sales in aid of your great cause. Thank you for reading, I hope to hear back from you soon."
So, hoping to hear back from them! Will keep you updated!!